Launched Red Bull USA TikTok and Instagram channels organically, building and executing social media content plans with an end goal of growing entry point consumer audiences.

• Channel Management & Social Strategy

• Content Production

• Copwriting & Community Management

• Oversee Post-Production Pipeline

• Programming & Publishing

• Reporting, Insights, and Analytics

Launched and co-managed one of TikTok's Diverse Identity Communities of top creators focusing on creator elevation, education, and support.

Led the community efforts for TikTok's LIVE Accelerator Program, creating robust educational programming inclusive of workshops, webinars, office hours, and daily support.

• Talent Management

• Growth Strategy & Content Optimization

• Analytics & Reporting

• Content Partnerships

• Branded Marketing Campaigns

Ongoing support across Instagram, TikTok, Facebook, Twitter, Snapchat, and YouTube.

• Channel Management

• Content Production Support & Graphic Design

• Copywriting & Community Management

• Trend Forecasting

• Programming & Publishing

Project Highlight: In collaboration with Roc Nation, activated at LA Pride! 2022 show to promote, produce, and capture content.

Creative Team: Hayden Coens & Raz Loback

I led the production to publishing process for Christina Aguilera x Billboard Instagram Takeover at the 2022 LAPride! Concert.

Launched and co-managed Arizona Cardinals’ DeAndre Hopkins TikTok account, garnering ~1M followers in under a year. Produced and published DeAndre’s top-performing post to date, garnering over 8.1 million video views, with media pick up from outlets like Sports Center, House of Highlights, Clutch Points, and more.

• Content Production

• Copywriting

• Community Management

• Trend Forecasting

• Programming & Publishing

• Reporting & Analytics

Learn More: Content Capital Group

In collaboration with PNW-based skate 501(c)3 non-profit Skate Like a Girl, I produced an all girlz* skate event focused on community, conversation, and education.

The event began with an open skate session at The Berrics, followed by a screening of Red Bull Skate’s Pushing Forward episode: Skateboard Like a Girl, and wrapping the evening with a panel discussion featuring Kim Woozy, Vanessa Torres, Briana King, and Ashley Masters.

The event was photographed by Zorah Olivia and hosted art by Sarah Huston from Yeah Girl Skateboarding.⁣⁣

You can watch the full episode from Red Bull Skate here.

Launched and co-managed former NBA player and ESPN sports analyst Richard Jefferson’s TikTok.

• Content Production

• Copywriting

• Community Management

• Trend Forecasting

• Programming & Publishing

• Reporting & Analytics

Learn More: Content Capital Group

To announce the 2022 Red Bull Summer Edition, I produced and published a collaboration post with the World Surf League featuring the Women's World Tour Champion and Olympic Gold Medalist, Carissa Moore.

Creative Team: Evan Campbell

Launched and co-managed former NFL linebacker, author, talk show host, creator of Uncomfortable Conversations with a Black Man, and host of the 25th season of The Bachelor’s “After the Final Rose" Special, Emmanuel Acho’s TikTok account.

• Content Production

• Copywriting

• Community Management

• Trend Forecasting

• Programming & Publishing

• Reporting & Analytics

Learn More: Content Capital Group

I had the privilege to collaborate with East-LA skate shop, Innercity Deck Supply, to illustrate a design in one of their inaugural deck debuts.

SUPPORT YOUR LOCAL SKATESHOP